IGT - Growing Player Entertainment & Customer Loyalty

01 March 2022

IGT - Growing Player Entertainment & Customer Loyalty

The momentum of IGT’s locally focused strategy is continuing to grow with its newest innovations on show at this year’s Australasian Hospitality and Gaming Expo (AHG).  IGT’s portfolio of new games teamed with the latest in systems and services solutions are designed to grow player entertainment, customer loyalty and revenues.

Launching at AHG, and a first from IGT’s GLO Studio, is new game series Outgrow™.  Providing a unique gameplay experience, Outgrow offers re-spin features, a new second chance feature and an exciting growing, locking and sticky Wild mechanic.  Launching as a link with two games – Blue Moon and Spooky Moon, followed by a third title, Western Moon (plus SAP version) - Outgrow has been designed to provide players with more value through entertainment and venues with added variety across the game floor.

A new addition to IGT’s strong performing Power Guardians™ family will also be unveiled – Noble Strength™.  Offering a new math model, more volatility and new free games feature with nudging WILDs for more chances to win, Noble Strength is the perfect partner to grow the Power Guardians presence on your floor.

Other games on display at AHG include:

  • Cash Catch™ - based on the ever-popular Bubble Blast® but now with a 3x5 reel matrix and $1 denom
  • The latest games additions for IGT’s proven performer – GO! For Grand™ - Outback Gold™ and Aztec Wonders™
  • Plus the preview of IGT’s next new multi-level progressive link – Lucky Gong™

IGT’s Systems team will be showcasing the latest innovations for ADVANTAGE CLUB® – including market-leading player interface, Service Window. Recent additions to tools and apps will be on display, all of which are designed to provide a frictionless customer experience and grow remarkable loyalty, efficiency and performance across a venue’s gaming room. Come and see the team for updates on key new developments in digital wallet & cashless solutions – topical for NSW venues at the moment – but with further reaching potential in the future.

IGT’s head of marketing for APAC, Lisa Colella, commented: “The past two years have definitely been a rollercoaster, our customers and industry have adapted and reshaped to meet an ever-changing landscape.  IGT is now moving forward and growing with new solutions for games, systems and services designed to provide our customers with the growth, support and flexibility needed for today’s business environment.  We look forward to seeing everyone at the first-industry-wide event since 2019!”

To learn more about the Power Guardians family click here

For further information in relation to this release,  please contact:

Lisa Colella

Direct Tel: 02 9812 2445

Email: Lisa.Colella@IGT.com